Morphology is the study of the correspondence between the form of the face and body and the inner qualities of personality and temperament. It provides understanding of the ways in which people think, of their emotional responses and of the reasons for their behavior. Ancient Egyptians, Greeks and Israelites once utilized the science of morphology in virtually every aspect of their lives; now France, Italy, and China include it in formal medical training as a tool for clinical diagnosis.

Practical Application of Morphology in your daily life.

By learning morphology, you can substantially improve your understanding of yourself and others, thereby improving your social, familial and business relationships. Therapists can better understand and help their patients, and parents can immediately become attuned to the needs and rhythms of their children.

A morphological assessment identifies your character strengths and challenges, any significant conflicts that exist within your relationship with yourself, others or your environment, and the ways that would be most effective, according to your morphological type, to resolve problem areas. It also reveals the most beneficial diet and exercise regimen for your body type, the most suitable climate in which to live, and the temperamental characteristics of others with which you are most likely to connect.

Practical Application of Morphology in Business.

For selecting employees.
Personnel directors can use morphology to determine the best fit of an applicant with a position by determining the following -- is that person:
o a team worker or better suited to individual projects?
o a quick or a more deliberate decision maker?
o speaks precisely and accurately or likes to exaggerate?
o is creative and abstract or analytical and concrete?
o is an independent thinker or in need of supervision?
o is detail-oriented?
o likes to plan or is spontaneous?
o is overly emotional or emotionally balanced?
o is a visionary or status quo?
o is a leader or a follower?
Knowledge of morphology can help optimize your work force by helping to identify the strength and weaknesses of employees already working for the company. For example, Morphology may indicate that an employee who has difficulties handling a research project demanding precision and patience may be much better suited to work in communication and sales. A person in a managerial position may always feel stressed and frustrated, because their Morphology is a better fit with receiving and executing directions instead of directing others.

Improving Sales Techniques and Performance.
The secret to a successful sales career involves assessing the wants and needs of a potential buyer within minutes of the first interaction. Knowledge of morphology will allow the salesperson to rapidly assess whether his/her client:
o needs a lot of information or a little,
o likes to be guided through the experience or appreciates being left alone,
o needs encouragement in making a decision or will only act on a idea coming from within him/herself and will get turned off by too much talk,
o asks questions because she/he is simply polite or has genuine interest,
o will keep his/her word or gives empty promises because of pressure,
o has difficulty spending money or parts with money easily,
o needs flattery and approval or will view it as patronizing.

Morphological assessments can be done through individual and group consultations, as well as through the mail (pictures are sent and results are given in writing or over the telephone).